Layer 3 Technologies LLC
122 N Boylan Ave.
Raleigh NC, 27603
(984) 528-0608
I reached out to the telegram community group and was asked to send over a proposal through these forums.
Obviously, there is a lot here in the document, tons we can do to assist, as well as some unknown questions that need to be answered from bZx side (give get, platform launch dates, etc.)…but I wanted to send this over as a framework to work from.
A lot of this is a la carte, but we can consult and then move into the marketing you and your team prefer/ what we suggest.
Hopefully, this document showcases some of what my team and I are capable of. I’m confident that with a proper budget, a good plan, and a concise mission that we can grow this the way you want users both in and out of their current crypto community.
Open to any thoughts or questions you may have. I look forward to talking soon.
Kind regards and great work!
bZx Statement of Work
This Statement of Work (SOW) is between bZx and Layer 3 Technologies LLC.
bZx as it pertains to this agreement also includes designated affiliates to be identified at a later date.
Effective Date: This SOW is effective as of the first payment made to Layer 3 Technologies LLC.
Executive Summary
bZx plans to work with Layer 3 Technologies and their partners to devise, deploy and drive marketing campaigns to grow its user base while educating users to maintain long-term retention, use, and educated sharing.
Project Phases & Outline:
Phase 1 - Solidify Your Foundation (1st month)
The most critical phase of the project deals with setting the tone and guiding future efforts. The foundation of your marketing strategy will be dependent on the direction and guidance of this phase. The critical components of this phase are broken down into creating:
- Marketing Roadmap: This is how we will be able to hit deadlines and stay on track. We will also hand this off to the design team to create your marketing content
- Assignment of dedicated project manager
- Website Tag Installations
- GTM
- TikTok
- Snapchat
- Google Analytics
- Google Ads
- Heat Map
- Facebook, Instagram, LinkedIn Bot with Python Web Scraper
- Comprehensive Consultation
- Organizational Performance
- Website
- App Referral System
- Social Media
- Community Building
- Dynamic KPI Targeting
- Fully Developed and Integrated Email & SMS Campaigns (Optimized for Conversions with Advanced Tracking)
- Google, Facebook, Instagram, LinkedIn, TikTok Advertising
- Fully Built Out Marketing Campaigns
- Advanced Targeting
- Profound Bid Strategy
- Pixel Optimization
- Managed For You
- A/B Split Testing
- Bi-weekly Reporting
- Custom LL Audiences deriving from Python Scrapers
- M1) PR & Publications (Online with Backlinks):
- Medium
- Market Daily
- Yahoo Finance
- Business Insider
- Instagram Promotions:
- Influencer 1 (300,000 Followers - Entrepreneur)
- Influencer 2 (700,000 Followers - Entrepreneur)
- Influencer 3 (1M+ Followers - Public Figure, Investing)
- Telegram Promotion:
- Crypto Early Signals Chat (27,000+ Members)
- 3 Private/Close Friends Crypto Chat (430 Members)
- Discord & Reddit Promotion: Die-Hard Crypto Fanatics Group Promotion (2 group chats with 15,000+ members)
- Promotion: Organic promotion in your communities (4 influential members - all four weeks)
- DFY Marketing Content Creation: 30 days of multi-channel marketing graphics, congruent with your boutique marketing roadmap (15 Graphic Deliverables)
Phase 2 - Blast Off (2nd month)
Simply put, this phase involves building hype and community around the project and its potential to entice the blockchain community to join and support the project. This phase usually involves the implementation of all the policies set forth in Phase 1 and follows the guidance and timelines established.
-
M2) PR & Publications (Online with Backlinks):
- Entrepreneur Feature
- Bloomberg Press Release
- Disrupt Magazine
- News Blast on NBC, FOX and CBS affiliates + 200 sites
-
Instagram Promotions:
- Influencer 4 (3.3M Followers - Community, Investments)
- Influencer 5 (397,000 Followers - Community, Crypto/NFT)
- Influencer 6 (2.2M Followers - Community, Crypto/NFT)
-
Telegram Promotion:
- 3 Huge Group Blasts (151,000+ crypto investors seeking the next hottest project)
- Whales Chat Feature (90+ holders with at least $2mm crypto)
-
Discord & Reddit Promotion: Blast to our two partnered signal groups (4 group chats total reaching 54,000+ members)
-
Promotion: Organic promotion in your communities (4 influential members - all four weeks)
-
DFY Marketing Content Creation: 30 days of multi-channel marketing content, congruent with your boutique marketing roadmap (15 Graphic Deliverables)
Phase 3 - Moon Landing (3rd month)
Congratulations, now you have built a tremendously strong community, drastically increased the downloads of your app, and are a project with authority in the industry. As of now, this phase involves getting back out in front of all the people we initially promoted to. You should have a lot more in your marketing budget by this time to add additional services and promotional influencers/groups. After this month, you’re in a great place to develop that thing you’ve been talking about for so long.
-
M3) PR & Publications (Online with Backlinks) - Can Substitute With Crypto Outlets:
- Forbes Full Feature
- LA Wire
- NY Wire
- Atlanta Wire
- Miami Wire
- The Chicago Journal
- California Herald
- US News
- UR Reporter
- Sports Illustrated Print Feature (additional $11,450)
-
Instagram Promotions:
- Post new content by all previous influencer and community pages that promoted in phases 1 and 2 (2 Stories + Post)
- Can get tons more influencers to promote your project upon request and additional quotes.
-
Telegram Promotion:
- Post new content by all previous groups that promoted in phases 1 and 2 (2 Posts)
-
Discord & Reddit Promotion: Post new content in all channels that promoted in phases 1 and 2 (2 Posts)
-
Promotion: Organic promotion in your communities (4 influential members - all four weeks)
-
DFY Marketing Content Creation: 30 days of multi-channel marketing content, congruent with your boutique marketing roadmap (15 Graphic Deliverables)
(OPTIONAL) Future Stages & Additions - RFP
These additional services may be recommended and added as your marketing wallet grows through the course of your campaign. If you would like to add any off the bat prior to the execution of this SOW, simply ask your representative to add it to the quote. These are the services that we believe you could benefit from.
- Social Media Management & Organic Engagements
- Social Media Hyper-Growth
- Discord & Telegram Moderators
- Full-Time Writer for Blog, Medium, Forums
- Youtube Analysis Reviews
- Strategic B2B Partnerships (payment solutions, finance, and banking)
- NY Times Square Billboard (15-second rotations, 24 hours a day)
Execution & Project Timelines:
Phase 1:
WEEK 1
- Deploy Company Technical Resources
- Slack Channel, Google Drive Folder, Shared Calendar
- Hold kickoff meeting with assigned project manager
- Set expectations and responsibilities for the next 12 weeks
- Marketing Roadmap Overview (identify goals and timeline)
- Branding Kit
- Gather current branding assets
- Brainstorm and strategize
- Discuss website timeline and objectives if necessary
- Month 1 Content Brief Overview
- Instagram Influencers 1-3 Promo Content
- Telegram Group Promo Content
- Discord + Reddit Promo Content
- Social Media Posts
- Present M1) PR / Publications questions and position articles
- Discuss & execute promotion strategy
- Assess social media available for the project
- Create accounts if needed
- Facebook, Github, Twitter, Instagram, Medium, Pinterest, Twitch, Youtube, Discord, Telegram
- Create accounts if needed
- Join client community chats/groups and begin Promotion throughout the day, multiple times per week
- Initiate Design Team
- Branding Kit
- Promo Content
- Social Media Posts
- Website Assets (if needed)
- Finalize article questionnaire with the client
WEEK 2
-
Initiate Reporters
- Send answered questions to reporters to begin 1st draft articles
-
Pay influencers, groups, channels and solidify promo dates
-
Touch base with the design team and reporters for a status update
- Check progress on tasks assigned (brand assets, guides, content, articles, etc.)
- Get a timeline for completion
- Request details on where copyright is needed
- Task copywriter to complete the Copywrite where required.
- Quality check article progress and add finishing touches
-
Outline current status of the project, discuss/deliver finalized marketing roadmap & solutions.
- Discuss the creation of technical outline for project & raise mechanism with team
-
Present 1st draft Design Work and Press Release for approval/revisions
- Gather feedback
- Document
- Submit Back to the four teams for revisions
WEEK 3
- Receive revisions from the design team and reporters and finalize with the client
- Get feedback and final approval from your Project CEO on articles, designs, content, look and feel of the work being performed.
- Revise if necessary
- Forward finalized assets to your team
- Push completed assets and stage promotions
- Send finalized articles to reporters for submission
- Send completed marketing/design assets to respective influencers, groups, channels with detailed instructions for the specific promo campaign
WEEK 4
- Launch
- Publish press release with partnered media outlets
- Initiate Instagram, Telegram, Discord, Reddit promos on the previously set date
- Record and send proof of delivery
- Reporting call with the client
- Review performance and community growth
- Discuss next four weeks
Phase 2:
WEEK 5
- Organize/Update Company Technical Resources
- Slack Channel, Google Drive Folder, Shared Calendar
- Hold weekly forecast meetings with assigned project manager
- Month 2 Content Brief Overview
- Instagram Influencers 4-6 Promo Content
- Telegram Group Promo Content
- Discord + Reddit Promo Content
- Social Media Posts
- Present M2) PR / Publications questions and position articles
- Month 2 Content Brief Overview
- Discuss & execute Promotion strategy
- Initiate Design Team
- Promo Content
- Social Media Posts
- Finalize article answers questionnaire
WEEK 6
-
Initiate Reporters
- Send answered questions to reporters to begin 1st draft articles
-
Pay influencers, groups, channels and solidify promo dates
-
Touch base with the design team and reporters for a status update
- Check progress on tasks assigned (social media posts, promo content, articles, etc.)
- Get a timeline for completion
- Request details on where copyright is needed
- Task copywriter to complete the Copywrite where required.
- Quality check article progress and add finishing touches
-
Outline current status of the project, discuss/deliver finalized marketing roadmap & solutions.
- Discuss the creation of technical outline for project & raise mechanism with team
-
Present 1st draft Design Work and Press Release for approval/revisions
- Gather feedback
- Document
- Submit Back to the team for revisions
WEEK 7
- Receive revisions from the design team and reporters and finalize with the client
- Get feedback and final approval from your Project CEO on articles, designs, content, look and feel of the work being performed.
- Revise if necessary
- Forward finalized assets to your team
- Push completed assets and stage promotions
- Send finalized articles to reporters for submission
- Send completed marketing/design assets to respective influencers, groups, channels with detailed instructions for a specific promo campaign
WEEK 8
- Launch
- Publish press release with partnered media outlets
- Initiate Instagram, Telegram, Discord, Reddit promos on a previously set date
- Record and send proof of delivery
- Reporting call with the client
- Review performance and community growth
- Identify other high-yield and consider additional services
- Discuss next four weeks
Phase 3:
WEEK 9
- Organize/Update Company Technical Resources
- Slack Channel, Google Drive Folder, Shared Calendar
- Hold weekly forecast meetings with assigned project manager
- Month 3 Content Brief Overview
- Instagram Influencers 4-6 Promo Content
- Telegram Group Promo Content
- Discord + Reddit Promo Content
- Social Media Posts
- Present M3) PR / Publications questions and position articles
- Month 3 Content Brief Overview
- Discuss & execute Promotion strategy
- Initiate Design Team
- Promo Content
- Social Media Posts
- Finalize article answers questionnaire
WEEK 10
-
Initiate Reporters
- Send answered questions to reporters to begin 1st draft articles
-
Pay influencers, groups, channels and solidify promo dates
-
Touch base with the design team and reporters for a status update
- Check progress on tasks assigned (social media posts, promo content, articles, etc.)
- Get a timeline for completion
- Request details on where copyright is needed
- Task copywriter to complete the Copywrite where required.
- Quality check article progress and add finishing touches
-
Outline current status of the project, discuss/deliver finalized marketing roadmap & solutions.
- Discuss the creation of technical outline for project & raise mechanism with team
-
Present 1st draft Design Work and Press Release for approval/revisions
- Gather feedback
- Document
- Submit Back to the team for revisions
WEEK 11
- Receive revisions from the design team and reporters and finalize with the client
- Get feedback and final approval from your Project CEO on articles, designs, content, look and feel of the work being performed.
- Revise if necessary
- Forward finalized assets to your team
- Push completed assets and stage promotions
- Send finalized articles to reporters for submission
- Send completed marketing/design assets to respective influencers, groups, channels with detailed instructions for a specific promo campaign
WEEK 12
- Launch
- Publish press release with partnered media outlets
- Initiate Instagram, Telegram, Discord, Reddit promos on a previously set date
- Record and send proof of delivery
- Reporting call with the client
- Review performance and community growth
- Identify other high-yield and consider additional services
- Discuss ongoing partnership
Payment
Project Cost Breakdown:
- Consulting - $25,000
- Advice and opinions from expert consultants
- Project Management
- Project management and reporting for this marketing campaign
- Press Release - $20,000
- 90M+ reach with national and major city coverage on the most credible media outlets
- SEO + backlinks that all point back to your site
- Instagram Influencers - $15,000
- 8M targeted reach to strictly crypto, investments, and wealth niches with remarkable organic engagement
- Telegram Promotions - $7,500
- 178,590+ reach to our highest converting audiences on the telegram platform
- Reach a massive amount of new holders, whales, and liquidity
- Discord and Reddit - $2,500
- 70,000 collective reach in our partnered crypto fanatic and signals groups
- Organic Promotion - $5,000
- At least four renowned influential crypto investors that shill across your community platforms for a minimum of 3 days/wk multiple times throughout the day (almost certainly more)
Project Total - $75,000 USD / month (3 month duration to start)
bZx or Representative agrees to pay Layer 3 Technologies LLC a total of $75,000 per month for consulting and marketing efforts for three months with a revisiting period to determine future working relationships and contracts. The date of the first payment will be set as the official project start date. The second payment will be made no later than 31 days from the initial payment. This payment covers the cost necessary to accomplish the aforementioned scope of work.
bZx or Representative can complete payment via Wire Transfer, Bitcoin, or Ethereum. Addresses and Account information will be provided upon execution of this agreement to bZx via email.
Crypto Addresses (preferred):
Ethereum:
0x4d05a1a25a1a0C5bec126BCDDA2Ec6F917d5Ec9f
Bitcoin:
1GJNuiVUmVMvvRMoVEaDo2EsudJoNkE16f
USD (if necessary):
Wires made payable to:
- Company: Layer 3 Technologies LLC.
- Bank: Wells Fargo
- Account number: 3806610659
- Wire routing domestic: 121000248
- Wire routing international: 121000248
- SWIFT Code for USD Transfers if needed: WFBIUS6S
- Bank address: Wells Fargo Bank 420 Montgomery St. San Francisco, CA 94104
This agreement will immediately terminate if payment is not made within eight days of the payment due date.
Rights, Disclosures, Non-Compete
Due to the nature of blockchain architecture, source code is publicly available. As a result, the ultimate product provided to bZx will incorporate open-source technologies and mechanisms. The ultimate deployment of any mechanisms results in publicly visible and available code and becomes part of the public domain.
Any proprietary code, knowledge, contacts, assets, or information created for or by bZx during the term of this agreement remain the property of bZx unless otherwise stated in writing by bZx. Any proprietary code, knowledge, contacts, assets, or information developed by Layer 3 Technologies LLC outside the scope of work for other projects, clients, or reasons remain property of Layer 3 Technologies LLC unless otherwise specified in writing by Layer 3 Technologies LLC.
Any proprietary code, knowledge, contacts, assets, or information created prior to the commencement of this project remains the property of bZx and Layer 3 Technologies LLC unless otherwise stated in writing.
Miscellaneous/Special Requirements
Any expenses pertaining to the development of outlines, architecture, documents submitted, legal consultation, or work performed by Layer 3 Technologies LLC to bZx are considered the responsibility of Layer 3 Technologies LLC unless otherwise agreed upon by both Layer 3 Technologies LLC and bZx . Layer 3 Technologies LLC will not be responsible for any of bZx’s fees.
Acceptance Criteria/Signatures
Deliverables will be sent via email and Google Drive to bZx unless otherwise communicated in writing by bZx. Layer 3 Technologies LLC expects all notices, communications, requests, or other pertinent communications to be written and delivered to [email protected].
Notwithstanding the above, the signatures below reflect a non-binding execution based on all parties agreeing on best efforts to raise appropriate funding for launch and project start date.
Layer 3 Technologies LLC
122 N Boylan Ave.
Raleigh NC, 27603
(984) 528-0608
